Mountain Jacket 2025: Celebrating 40 Years of Innovation
Celebrating 40 years of innovation and adventure, The North Face reintroduces its legendary Mountain Jacket with a striking new collection for 2025. Originally designed to protect climbers and skiers from the harshest elements, this iconic piece has transcended its utilitarian roots to become a staple in urban fashion. With advancements in outdoor technology, the latest collection features two impressive versions: the eco-conscious DRYVENT Mono and the premium GORE-TEX edition. Spearheaded by BRIT Award-winning artist Griff, this campaign highlights the jacket’s blend of style, sustainability, and performance, embodying The North Face’s commitment to exploration in every environment.
| Feature | Details |
|---|---|
| Celebration | 40 years of the Mountain Jacket |
| New Collection Release Year | 2025 |
| Jacket Versions | 1. DRYVENT Mono 2. GORE-TEX |
| DRYVENT Mono Price | £225 |
| GORE-TEX Price | £425 |
| Materials | 1. 100% recycled 2L DRYVENT fabric (DRYVENT Mono) 2. Gore-Tex (GORE-TEX version) |
| Key Features | Waterproof, seam-sealed, adjustable hems, cuffs, hoods, alpine pockets, performance-oriented design, zip-in integration with Retro Denali Jacket |
| Campaign Leader | Griff (singer-songwriter) |
| Campaign Athletes | Blake Paul (snowboarder), Dennis Ranalter (freeride skier) |
| Collection Availability | The North Face stores and select retailers |
| Focus Areas | Sustainability, functionality, versatility |
Celebrating 40 Years of the Mountain Jacket
The North Face is excited to mark the 40th anniversary of its Mountain Jacket, a piece of gear that has become essential for outdoor adventurers. Originally designed to protect climbers and skiers from harsh weather, the Mountain Jacket has stood the test of time. Over the years, it has evolved from a functional outdoor essential to a stylish staple in urban fashion, making it popular among people of all ages.
This celebration isn’t just about the past; it’s also about the future. The 2025 collection brings together classic design elements with state-of-the-art outdoor technology. With features like waterproof fabrics and adjustable components, the Mountain Jacket is ready for any adventure, whether it’s on a mountain or in the city. This blend of style and functionality is what makes the Mountain Jacket a true icon.
The Evolution of the Mountain Jacket: From Function to Fashion
Since its inception, the Mountain Jacket has evolved significantly from its original purpose as a protective garment for climbers and skiers. Over the past 40 years, it has adapted to meet the needs of outdoor enthusiasts while simultaneously embracing urban fashion trends. This dual identity has allowed The North Face to position the Mountain Jacket not just as a piece of functional outdoor gear, but also as a staple in streetwear, making it accessible to a broader audience.
The influence of the Mountain Jacket on popular culture cannot be underestimated. Collaborations with renowned brands like Supreme and designers such as KAWS have elevated the jacket’s status, transforming it into a coveted fashion item. These partnerships highlight the jacket’s versatility, showcasing how it can seamlessly blend into both high-performance outdoor settings and contemporary urban environments, appealing to a diverse range of consumers.
Sustainability at the Core: The 2025 Collection
In 2025, The North Face is making a bold statement about sustainability with the launch of the DRYVENT Mono version of the Mountain Jacket. Constructed from 100% recycled materials, this jacket not only meets the demands of outdoor adventurers but also addresses the growing concern for environmental impact. The commitment to using recycled fabrics signifies a step towards a more sustainable future in fashion, aligning with the values of eco-conscious consumers.
The emphasis on sustainability extends beyond just materials; it encompasses the entire design philosophy of the Mountain Jacket collection. By ensuring that each jacket features a completely seam-sealed, waterproof design, The North Face is prioritizing durability and longevity. This approach not only reduces waste but also encourages consumers to invest in high-quality, long-lasting products that can withstand the test of time, both in functionality and style.
Celebrity Influence: Griff and The North Face’s Global Campaign
The North Face’s decision to feature BRIT Award-winning artist Griff in their 40th-anniversary campaign underscores the brand’s commitment to connecting with younger audiences. Griff’s passion for fashion and her personal connection to the Mountain Jacket resonate with consumers who value authenticity in brand partnerships. By aligning with a talented artist, The North Face is effectively tapping into the cultural zeitgeist, making the Mountain Jacket relevant to today’s fashion-forward consumers.
Alongside Griff, professional athletes like Blake Paul and Dennis Ranalter bring a sense of adventure and credibility to the campaign. Their experiences in extreme sports highlight the performance aspects of the Mountain Jacket, showcasing its functionality in real-world conditions. This blend of celebrity influence and expert endorsement creates a compelling narrative that appeals to both fashion enthusiasts and outdoor adventurers, fostering a community around The North Face brand.
Features That Define Performance: The 2025 Mountain Jacket
The 2025 Mountain Jacket collection includes two standout versions designed to cater to the needs of serious outdoor enthusiasts. The GORE-TEX version, with its advanced waterproofing capabilities and practical features like pit zips and alpine pockets, ensures that wearers are prepared for even the harshest conditions. These thoughtful design elements enhance both comfort and usability, making the jacket an essential piece of gear for those who tackle challenging environments.
Moreover, both the DRYVENT Mono and GORE-TEX versions maintain the signature features that have made the Mountain Jacket iconic over the years. Adjustable hems, cuffs, and hoods provide a customizable fit, while the innovative two-thirds, one-third horizontal yoke design offers a unique aesthetic. This combination of style and practicality ensures that the Mountain Jacket remains a versatile choice, whether navigating mountain trails or city streets.
Frequently Asked Questions
What is special about The North Face Mountain Jacket?
The **Mountain Jacket** is special because it has been protecting climbers and skiers from bad weather for **40 years**! It is a mix of **classic style** and new technology, making it perfect for outdoor adventures.
How does the new 2025 Mountain Jacket help the environment?
The 2025 Mountain Jacket uses **100% recycled materials** in its DRYVENT Mono version, which means it helps reduce waste and protect our Earth. This is part of The North Face’s commitment to being **sustainable**.
What are the two versions of the Mountain Jacket for 2025?
The two versions are the **DRYVENT Mono** and the **GORE-TEX**. The DRYVENT Mono is waterproof and made from recycled materials, while the GORE-TEX has extra features for extreme weather, like pit zips.
Who is leading the campaign for the Mountain Jacket’s anniversary?
The campaign is led by **Griff**, a famous singer-songwriter, along with athletes like snowboarder **Blake Paul** and skier **Dennis Ranalter**. They help showcase the jacket’s style and functionality.
What features do both versions of the Mountain Jacket have?
Both versions have cool features like **adjustable hems**, **cuffs**, and **hoods**, plus a special design that allows them to zip into The North Face’s **Retro Denali Jacket** for extra warmth.
Where can I buy the new Mountain Jacket collection?
You can buy the new **Mountain Jacket collection** at The North Face stores and some special retail shops online and in-person. They have options for both **men** and **women**!
Why is the Mountain Jacket popular in fashion?
The Mountain Jacket is popular in fashion because it looks great and is very **versatile**. Many people wear it not just for outdoor activities but also as a stylish choice in the city.
Summary
The content discusses The North Face’s celebration of the 40th anniversary of its Mountain Jacket with a new 2025 collection that blends classic design and modern outdoor technology. The Mountain Jacket, originally designed for climbers and skiers, has evolved into a fashion staple, recognized through collaborations with renowned brands. The 2025 collection features two versions: the eco-friendly DRYVENT Mono and the high-performance GORE-TEX jacket, both maintaining essential design elements. The campaign is led by singer-songwriter Griff and North Face athletes, highlighting the brand’s commitment to sustainability and versatility. Overall, the collection reflects The North Face’s dedication to exploration and style.
